Lisa Nalen has her own Stimulus Package.
Lisa's company, Sweet Assets, stimulates the economy and taste buds too. offers "serious chocolate with a cents of humor"TM. And her clever play on words brings new meaning to high finance.
I first met Lisa last year when I was asked to photograph her for Princeton Magazine. They were doing a story on local, food-based entrepreneurs.
Within a few minutes of meeting Lisa, it was clear that like many entrepreneurs, she had great passion for her business. My hope was to capture a glimpse of that passion and confidence in the photos.
We used a bookshelf full of product as the background. We didn't have a lot of room to move around but I was able to use a shoot through umbrella with a speed light for the key light on Lisa. Shooting through the umbrella meant that I could put it up pretty close and still keep it out of the frame. I also used a second speed light to take out the shadows behind her.
Recently, I photographed some of the chocolate products for use in catalogs, brochures and on the web. The entire line of gourmet chocolate is creatively themed around financially sounding names. Check 'em out...
Nest EggTM - a milk chocolate egg filled with dark chocolate coins.
Think Easter!!!
Short ChangeTM - a treasure box of dark chocolate coins
Credit SweetTM - a dark chocolate bullion bar
To get these product shots, I used three lights against a white seamless background. You can see that I used all Nikon speed lights. I have one SB-900 (camera right), one SB-800 (camera left) and one SB-600 strapped to a boom for the background.
Shoot through umbrellas softened up the light and kept the reflections to a minimum. Having the camera and light at the proper angles relative to each other also minimizes reflections. It's a similar technique for people wearing glasses. And since light falls off quickly (inverse square law), a third light was needed on the background. Otherwise the white background would have appeared gray. As it is, the background looks a bit less white relative to the background of this blog page.
I controlled and triggered the flashes from my camera using Nikon CLS. I have to say, it's great to be able to control the power of the flashes from the camera. I was working in pretty tight quarters so using CLS meant that I didn't need to climb over things to change power. Really great!!!
So Lisa is taking her bite out of these tough economic times with Sweet Assets. Great chocolate can brighten your day and don't forget, according to the experts, dark chocolate is good for you!!!I first met Lisa last year when I was asked to photograph her for Princeton Magazine. They were doing a story on local, food-based entrepreneurs.
Within a few minutes of meeting Lisa, it was clear that like many entrepreneurs, she had great passion for her business. My hope was to capture a glimpse of that passion and confidence in the photos.
We used a bookshelf full of product as the background. We didn't have a lot of room to move around but I was able to use a shoot through umbrella with a speed light for the key light on Lisa. Shooting through the umbrella meant that I could put it up pretty close and still keep it out of the frame. I also used a second speed light to take out the shadows behind her.
Recently, I photographed some of the chocolate products for use in catalogs, brochures and on the web. The entire line of gourmet chocolate is creatively themed around financially sounding names. Check 'em out...
Financial CrunchTM - a "banker's dozen" of milk chocolate coins delivered in a strong, green tin
Nest EggTM - a milk chocolate egg filled with dark chocolate coins.
Think Easter!!!
Short ChangeTM - a treasure box of dark chocolate coins
Credit SweetTM - a dark chocolate bullion bar
Stimulus PackageTM - "a diversified portfolio of Sweet Assets products"
To get these product shots, I used three lights against a white seamless background. You can see that I used all Nikon speed lights. I have one SB-900 (camera right), one SB-800 (camera left) and one SB-600 strapped to a boom for the background.Shoot through umbrellas softened up the light and kept the reflections to a minimum. Having the camera and light at the proper angles relative to each other also minimizes reflections. It's a similar technique for people wearing glasses. And since light falls off quickly (inverse square law), a third light was needed on the background. Otherwise the white background would have appeared gray. As it is, the background looks a bit less white relative to the background of this blog page.
I controlled and triggered the flashes from my camera using Nikon CLS. I have to say, it's great to be able to control the power of the flashes from the camera. I was working in pretty tight quarters so using CLS meant that I didn't need to climb over things to change power. Really great!!!
0 comments:
Post a Comment